Pathos

The Greek word "pathos" means suffering or experience and applies to emotions. Specifically, it allows the audience to see and feel in the same way the writes does. Pulling on the audience's emotions is a powerful tool because it draws the reader in. It makes it more believable or even personal. Pathos "engage the imagination and feelings, moving the audience to deeper appreciation of the argument's significance". It impacts the reader's emotions which have a great effect on how the reading is interpreted and reacted to.